Data-Driven Thinking

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Despite the growth of data-driven marketing, it’s actually becoming more challenging and costly for advertisers to identify, track and accurately […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zimm Zimmerman, vice president of personalization at Merkle. Yes, it is still marketing. At its core, marketing is still focused on the fundamentals, including brand reinforcement, a compelling offer, incredible […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terry Chen, product manager, Adobe Analytics Cloud. I recently overheard a few co-workers debating the merits of online dating apps. One was particularly enthusiastic about the demographic and geographic filters […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers’ essential need to reach consumers with the right messages along their journeys has stayed the same, but the amount of solutions available to them […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. One thing the human brain is conditioned to do is take shortcuts in making assessments and decisions. Without this, we’d be stuck in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of solutions strategy at 84.51°. I read news articles decrying the failures of big data all the time. They usually begin with how the massive amount […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The conditions created by the new regulatory posture of the Federal Communications Commission (FCC) under President Donald Trump are ripe for broadband providers to blossom […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Wright, CEO at iotec. In the last few weeks I have had time to think about media before the web came into our lives. Before the first “Trainspotting” and […]