Data-Driven Thinking

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, senior vice president of strategic development at IPONWEB. There’s a scene in the 2002 Tom Cruise movie, “Minority Report,” that has become legendary in marketing and ad tech […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, co-founder and CEO at ActionIQ. Technology revolutions are messy. I know. I lived through one with my last company, Aster Data. But if you survive a tech revolution, you are […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, SVP of sales at Rakuten Marketing.  Ten years ago, I learned an important lesson about how to treat your core customers when, as Digg’s VP of business development, I […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Mitchel, senior director of programmatic solutions at MaxPoint. The New Year was sobering for many reasons, not the least of which were reports of physical retailers closing store locations. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. In recent months, the data management platform (DMP) has taken center stage as both publishers and marketers look to propel their organizations forward. Part […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Andersen, partner at LUMA Partners. There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not. As I presented […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital officer at UM Worldwide. Despite what you may have been led to believe, the real problem facing the digital industry is not […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. Retargeting has been a very profitable tool for the online advertising industry, without question. Many companies built their entire businesses […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. When trying to predict human behavior, there’s a quote I always look back on: “Sooner or later, everything old is […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. If you’ve been through an IPO before, you know how delicate the initial pricing is. If it’s too high, the stock doesn’t get […]