Data-Driven Thinking

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. Marketing orchestration is a strategy or platform that enables marketers to control consumer touch points across paid and owned channels. As I wrote […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arther Wu, senior director of monetization and business operations at Cheetah Mobile. Napoleon Bonaparte once wrote: “War is 90% information.” When it comes to business competition, the figure might be […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hemsey, president of 500friends (a Merkle company). The rise of artificial intelligence and its voice interface will force brands to scramble if they are to become the default recommendation […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, chief product and engineering officer at Rubicon Project. In the next three years, nearly 700 million new consumers will access the internet for the very first time, according […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Welby Chen, chief business officer at Inneractive. Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Green, CEO at Magnetic. Radical transparency is humanity’s natural state. Look at business organizations, the state of politics or your own personal relationships and it’s clear that people are […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Rachlin, vice president of products and R&D at Sizmek. The programmatic landscape has recently seen a rise in generic core platforms, forcing participants to look more closely at the factors […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. With the data and technology that’s at our disposal, marketing efforts should be moving to the next level of consumer connectivity. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. The recent report from online ad fraud-detection vendor WhiteOps about the millions of dollars lost to the Methbot fraud operation was the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Online advertisers have a New Jersey diner-style menu of options for using data in their campaigns, with a glut of […]