“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. Whenever you ask people who manage digital operations teams about training programs for their staff, they almost unanimously roll […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic strategy and analytics at the University of South Australia. Last month, Dentsu admitted that 111 clients had been overcharged in more than 600 “suspicious […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brad Nunn, director of trading operations at Varick Media Management. In 2012, the IAB first defined a “viewable” impression as one that’s at least 50% visible for at least one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, president and CEO at Merkle. Across industries, today’s marketing conversation is all about the personalized experience. Everything you hear and read seems to be focused on the importance of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Jenkins, CEO at 4INFO. Before taking a single step onto a showroom floor, 95% of car shoppers have already decided which car they plan to test-drive. Reports show most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nathan Woodman, general manager of demand solutions at IPONWEB. During World War II, Allied bomber planes faced a critical design problem. They were slow, lumbering and constantly shot down. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry. Venture capitalists have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. As marketing and technology converge, marketers must practice due diligence and push for greater quality control in the audience data they […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers, being marketers, are always looking to invent new names for their products to make those products seem better than previous iterations. This is most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Danziger, vice president of enterprise partnerships at The Trade Desk. In Shakespeare’s “Romeo and Juliet,” Juliet famously asked, “What’s in a name? That which we call a rose by […]
