“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Rothman, general manager, mobile and social, at SteelHouse. WhatsApp last month announced its plan to share data with Facebook, opening its doors to the marketing and advertising worlds. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The arms race between consumers and advertisers goes back as far as I can remember. The battle rages on with the myriad of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Ferry, partner and executive director of strategy at Sullivan. Earlier this summer, the SEC approved Investors Exchange (IEX) to become a public stock exchange, putting the pro-transparency startup squarely […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform If you’re looking for growth in digital media, look no further than video and native, where advertisers and tech companies alike are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. The term “real time” is bandied about in the ad technology space almost as heavily as the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, executive vice president at Nielsen Marketing Cloud. We all know that consumer packaged goods (CPG) companies spend a lot on advertising. In the US alone, CPG and consumer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. Japanese organization expert Marie Kondo advises a few simple steps to get a home in order. First, tackle the home in “categories,” such […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longhenry, senior vice president of strategy, corporate and business development at Tapjoy. For the last 20 years, advertising technology has fueled development of the free internet and mobile services on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. Greek philosopher Heraclitus is credited with the observation that life’s only constant is change. Those in the digital media world […]
