“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dhawal Mujumdar, co-founder at Polymorph. To combat domain fraud, ads.txt was implemented as a tool for publishers to disclose which exchanges are authorized to sell their inventory. Why don’t we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard B. Newman, internet marketing attorney at Hinch Newman. Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content. At the same time, today’s data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominique Shelton Leipzig, partner at Perkins Coie. Major data breaches can tarnish brand reputations and call into question the safety of their data practices. And given the bevy of privacy and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Sweeney, CEO at Xaxis, North America Despite prevalent misconceptions, programmatic advertising requires deep human input to properly manage, guide and meld the wealth of technologies and strategies in service […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds are, you will see the two have very […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, senior vice president of strategy at BlueConic. Marketers are grappling with the roles that different technologies play in marketing operations, campaigns, measurement and more. While CMOs and their organizations […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. When the ad tech world started thinking about GDPR enforcement in late 2017 or early 2018, most were fairly confident that EU supervisory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Van Ullen, General Manager, US Growth, at Rakuten Marketing It’s hard to find something new to say about digital marketing measurement. Today’s headlines about measurement seem no different in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, […]
