“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marco Kloots, CEO at Platform161. The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. The fact is, GDPR is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up opaque transaction systems, blockchain is perfectly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, chief data scientist at IgnitionOne. About 10 years ago, the marketing consulting firm I worked for was discussing where to focus our efforts. At the time, leadership was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, chief operating officer at 84.51°. As the explosion of data grows, many are consumed with questions of data quality, connectedness and infrastructure, not to mention what to do […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Such is the state of the tech industry today that companies are trying to solve nearly every problem with the blockchain. Advertising technology is not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Kelly, CEO at Kelly Newman Ventures. In 2016, non-tech companies bought more tech companies than ever before. According to Bloomberg, 682 technology firms were purchased by companies in an industry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Despite not having an ad-focused business model, Amazon keeps Sir Martin Sorrell up at night and is the most likely candidate to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mahlman, president of ad platforms at Oath. With spend growing by more than 72% over the past three years, programmatic is the backbone of online advertising. For advertisers, automated buys […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Do you switch to “incognito mode” when you browse for things you want to keep private? Do you regularly delete the cookies on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Martin, global business development manager at Playwire Media. Technological advances and a narrower focus on brand safety and inventory transparency (finally) have moved the digital media needle in the […]
