On Monday, Disney released a new ad product called Disney Compass designed to give buyers quicker and more direct access to Disney data in addition to data from Disney’s identity and measurement partners.
Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan.
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand.
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.
On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.
LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers.
