When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm’s Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition: […]
About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested […]
The Weather Co.’s recently appointed chief revenue officer, Carrie Seifer, will oversee more than media sales in her new role. Responsible for B2B and B2C sales efforts across The Weather Co.’s properties, Seifer will tap Weather’s robust location and weather data sets to help clients streamline business processes like supply chain logistics. Parent company IBM’s […]
All telcos acquire ad tech to drive revenue, but not all telcos think alike on how to make that happen. Operators divide into four primary schools of thought when it comes to activating their ad tech assets: open ecosystem, closed ecosystem, internal promotion and content distribution. Singaporean SingTel, for example, is willing to partner with […]
The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers. The law would have required the providers (ISPs) to get explicit consent from users before allowing advertisers to buy or target against web browsing histories, geolocation, […]
Gracenote on Thursday rolled out its first update under new owner Nielsen, which bought it for $560 million in December. The offering is an entertainment database that combines its video, music and sports metadata offerings. The company is betting metadata will play a larger part in media monetization. Gracenote tags the programming content it tracks […]
Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25 […]
Ghostery has decided not to have its cake and eat it too. On Wednesday, the company announced that it’s been acquired in an all-cash deal by Cliqz, a German privacy-focused browser that plans to use the ad-tracker tool to help expand its user base. The companies did not disclose a deal price. Hubert Burda Media, […]
Most marketers know they need data management platforms and a growing number have either already implemented one or plan to do so soon. Yet marketers in some industries, such as manufacturing and education, are seriously lagging in DMP adoption, according to a survey released Tuesday by market research firm The Relevancy Group. Forty-one percent of […]
When Epsilon parent Alliance Data reported full-year 2016 earnings last Thursday, CFO Charles Horn said “the old ValueClick business” was “a three-point drag on Epsilon’s revenue growth.” Horn was referring to Conversant’s ad network business before it rebranded to pivot toward ad tech in 2014, said Epsilon and Conversant CEO Bryan Kennedy. “It’s probably 4% […]
