Business intel and anomaly detection tool Anodot is looking for what doesn’t make sense. “Traditional BI and visualization only gives you answers to the questions you think to ask, but when you’ve got a lot of data, doing that manually becomes almost mission impossible,” said Anodot CEO and co-founder David Drai. The company raised an […]
Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how […]
Advertising on Facebook and Google is a foregone conclusion for most brands. Hotel booking site Hotels.com does, of course. But it was also looking for an alternative. “There is bias in the walled gardens,” said Helen Cameron-Heslop, senior manager of ecommerce analytics at Expedia’s Hotels.com brand. On Wednesday, Hotels.com announced a year-long partnership with cross-device […]
There are walled gardens, and then there’s Arbor. The startup, which raised a $6.5 million round on Tuesday, bills itself as a marketplace for people-based data. Think of it as a supply-side platform mated with a co-op for deterministic data. The bulk of the round, led by Canaan Partners with participation from First Round Capital, […]
Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another […]
ComScore replaced its CEO and rearranged its leadership team Wednesday amid an internal investigation of its accounting practices that started shortly after comScore and Rentrak completed their merger in February. Because of the ongoing investigation, which is being conducted with the help of independent counsel, comScore hasn’t reported Q1 or Q2 revenue. Co-founder Gian Fulgoni […]
MasterCard is partnering with location data company PlaceIQ to help retailers and merchants connect what people buy to where people go. The relationship, unveiled Wednesday, “paints a much richer picture than location or transaction insights can provide by themselves,” said Shubhra Srivastava, VP of media solutions at MasterCard. “Location data complements transaction-based insights and provides […]
Mary Hennen will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. At home design retailer The Tile Shop, “The very foundation of everything we’ve done is understand who our customers are, and who they’re not,” said Mary Hennen, VP of marketing and ecommerce. Minneapolis-based The Tile Shop has 117 locations in 31 states, and first-party data is […]
Merkle is introducing Publisher Addressable Marketplaces, which matches its advertisers’ CRM data with publishers’ subscriber data in order to target real people through partners like Pandora, Trusted Media Brands, Viant and LiveIntent. Publisher Addressable Marketplaces’ data onboarding and targeting capabilities are similar to Facebook’s hugely successful CRM matching program Custom Audiences, and its introduction comes […]
A survey of marketers found deterministic data is used more often and is more effective at driving revenue than probabilistic methods. But the line between the two has become blurred as more companies turn to a combined approach. The findings come from a “State of Identity Management” report from market research firm The Relevancy Group […]
