Brands are experimenting with proximity marketing, but consumers aren’t always willing to give up their location data. As Pew noted in a recent study on privacy and information sharing: “Location data seems especially precious in the age of the smartphone.” Spam, the risk of data breaches, overdone customer profiling and data being collected for one […]
The so-called privacy paradox was a big topic of discussion at the Federal Trade Commission’s first PrivacyCon. The event, held Thursday in Washington, DC, brought together around 20 privacy and data researchers who presented their work on consumer privacy and security issues in the commercial sector to an audience of technologists, policymakers and regulators. “There […]
It would be fair for readers of Gartner’s “Magic Quadrant for Digital Marketing Hubs” report to be taken aback. Why would Gartner evaluate media-buying platforms (MediaMath and Turn), marketing clouds (Adobe and Oracle) and data management platforms (Krux and Nielsen/eXelate) with the same criteria? Usually those categories are complementary, not competitive. In the report, released […]
The guillotine has fallen for Been Choice, the embattled in-app ad blocker that was allowed back into the App Store after being unceremoniously turfed out in October. As of Jan. 8, almost three months to the day after its first run-in with Apple, Been Choice was notified that it’s going to be removed from the App […]
A new consumer privacy and data protection law has hit the books in Europe that will give European consumers far more control over how their personal data is used. European authorities, including representatives from the European Commission, the European Parliament and the 28 EU member states came to an agreement late Tuesday. The General Data […]
Chief marketing officers and chief privacy officers have very different ways of looking at the world. “Are there any marketing folks in the room?” asked security professional Aubrey Turner, addressing roughly 50 privacy pros at an International Association of Privacy Professionals conference in Washington, DC, on Tuesday. No hands went up. “Good – because I’m […]
Concoct an unclear or purposefully bewildering privacy policy with a wonky opt-out mechanism and you might have the Federal Trade Commission (FTC) breathing down your neck. “Many companies are providing opt-outs and they need to be careful about what they’re saying and what it means to opt out,” said Maneesha Mithal, associate director for the […]
If policymakers, academics, privacy researchers and technologists have trouble making sense of the cross-device landscape, what chance does the average consumer have? Even the tech-savvy crowd that gathered in Washington, DC, for the cross-device workshop hosted by the Federal Trade Commission on Monday admitted they don’t always have their finger on the pulse, try as […]
Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with offline data tool Datalogix unlocked new capabilities. For instance, it can validate metrics that purport to measure links between TV, digital and sales. Oracle […]
Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend. “When we ask clients what the stumbling block is for location, they […]
