If you’re an Oracle competitor, the Datalogix acquisition looks formidable indeed. It adds considerable power to its data-as-a-service offering, which to this point had mostly online data. But if you’re a marketer using Oracle’s technologies – or using Datalogix data to link online advertising to offline sales – what additional benefits can you expect? While, […]
The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. Posterscope, a London-based OOH agency owned by Dentsu Aegis Network, will use Vistar Media’s location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and […]
Financial marketers notably increased their investment in programmatic media during the third quarter, according to Casale Media’s Index Exchange. Programmatic spending by financial and brands increased 53.2% over the previous quarter in Q3 2014, the company said Thursday in its quarterly programmatic spending report. Casale/Index Exchange was unable to provide YoY change in financial industry spending. […]
The second coming of Facebook’s Atlas ad server was probably the biggest ad-tech development of 2014. Marketers could for the first time upload their first-party data for accurate measurement, de-duplication, and targeting across devices. Other platforms will follow (read: Google), but Facebook broke the tape. The “people-based” marketing opportunity will not fully materialize, however, until […]
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into […]
Google revealed on Wednesday key insight on how consumers see ads online, pooling data from its advertising platforms over June and July. The company compiled the results in a study called “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers.” Get the PDF here. “We’ve had Active View available on the Google Display […]
ShareThis, the purveyor of a social share button spanning a wide swath of publisher sites and channels, on Tuesday appointed Wade Rifkin as its VP of Programmatic Partnerships. Rifkin came from agency DigitasLBI, where he was VP of Programmatic. (See the Q&A on his transition). Rifkin’s relationships with trading desks and agencies should come in handy, particularly since ShareThis […]
KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you […]
In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]
A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a […]
