Track No More: Why Google Wants To Quench Pixel Firing On The GDN
What exactly is going on with Google and the providers of data-management platforms (DMPs)? As AdWeek reported in early October, Google will begin enforcing a rule prohibiting DMPs from firing tracking pixels on ads running through the Google Display Network unless that DMP also owns the demand-side platform (DSP) buying the impression. This rule is listed in […]