Earlier this month, Experian Marketing Service’s Hitwise measurement group announced its foray into audience data management with AudienceView. The company claimed in a press release that with AudienceView, “retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]
In the continuing arguments over the best way to measure ad effectiveness is to look at how many people have seen an ad or whether its more important to determine how impactful a placement is among those who have seen it, comScore’s relatively new its Validated Campaign Essentials, or vCE, product is meant to provide […]
Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
Eric Stein is Executive Vice President, Online Solutions, of Epsilon, a database marketing company. AdExchanger.com: Can you give a quick background on the latest with Epsilon? ES: We have a platform, assets and client relationships with which we’re building an online business. Online Audience Central and other things that we’ve done over the past two […]
On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as “a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and […]
On Tuesday, sharing data company Clearspring announced the acquisition of Xgraph, a “data science company focused on modeling and monetizing the web-wide social graph.” Read the release. Clearspring CEO Ramsey McGrory discussed the acquisition and its implications. AdExchanger.com: Why was this be the right time to buy XGraph? What was going on at Clearspring that […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company’s former CEO and founder, Hooman Radfar, will become Executive Chairman at the company. […]
The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]
