Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Adam Cahill, EVP, Media Director, Hill-Holliday Kurt Unkel, SVP, VivaKi […]
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Cross Pixel Media announced Data Desk which the company says, “is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.” Read the release. CEO Alan Pearlstein discussed Data Desk and some of its […]
Gil Elbaz is CEO of Factual, an open data platform. AdExchanger.com: Looking at your experience when you sold Applied Semantics to Google (which became AdSense), what is relevant today with Factual? GE: Applied Semantics was founded to develop and take advantage of it’s natural language understanding technologies which extracted meaning from unstructured data, and AdSense […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
