eXelate announced a new partnership with Nielsen which will enable its PRIZM (and P$YCLE and ConneXions) offline segmentation through eXelate’s online data exchange for digital marketers. Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes […]
Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company’s global push. AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. […]
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]
B2B ad targeting data company, Bizo, announced a partnership with online ad network Martini Media, which targets high net worth consumers. Bizo will provide its B2B data segments to the ad network. Read the release. Bizo CEO Russell Glass discussed the new Martini Media partnership and its implications with AdExchanger.com. Martini Media would appear to […]
Quantcast announced a recent deal with MTV Networks in which Quantcast will offer “audience targeting capabilities on sites in MTVN’s domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network.” Read the release. Quantcast CRO Todd Teresi discussed the announcement and its cross-channel, […]
In a release yesterday, Digital Element announced that it would begin offering postcode-level (“zip code” in the U.S.) targeting capabilities. (See the release.) Digital Element’s Vice President Frank Bobo discussed the implication of European expansion and the market for IP targeting. AdExchanger.com: Can you help us with the jargon? What does the phrase “postcode-level database” […]
Omar Tawakol, CEO of BlueKai, discussed today’s announcement regarding a new $21 million round of funding (Read the release.) with AdExchanger.com. AdExchanger.com: Obviously, this is a big round. What plans can you share regarding future areas of investment at BlueKai and where this round will be funneled? OT: One area in particular will get a […]
Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company’s audience. AdExchanger.com: Tell us about Rapleaf‘s history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers […]
Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]
Parveen Jain is CEO of data technology company, JovianDATA. AdExchanger.com: On your site, you say: “The more dimensions, data sources, and KPIS – the better.” How can that possibly be true? Agencies, for example, are sitting on mountains of data. Are you suggesting they need to harness all of it. PJ: JovianDATA technology creates multi-dimensional […]
