Interactive audio ad firm XAPPmedia closed a $3.8 million round of Series A-1 funding on Thursday, which it will use to crank up its offerings for Internet radio publishers. With its latest funding, XAPPmedia will add staff and develop new interactive capabilities, many of which are being designed at the request of customers such as […]
Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening metrics for broadcasters and […]
When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the […]
Pandora CEO Brian McAndrews said during the digital radio company’s Q1 earnings call that its mobile programmatic solution, currently in beta, will be generally available in Q3. “During beta, we are open to a handful of customers to ensure we are set up to operationally scale the program similarly to what we’ve done in web,” […]
Spotify added Playlist Targeting to its advertising mix on Thursday, an offering that lets brands access its first-party data to target listeners based on current moods or activities. Playlist Targeting will be available for all brands when it launches out of beta on May 1st. Thursday’s launch adds to Spotify’s video offerings, Video Takeover and […]
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the US. Through the alliance with WideOrbit, a broadcast technology provider and a cross-channel SSP, the SBS will make its digital radio inventory available to brands, […]
iHeartMedia media revealed Wednesday that it’s bringing programmatic, real-time radio ad-buying to terrestrial radio, powered by Jelli’s cloud-based ad platform. The news means that advertisers and agencies will soon be able to access iHeartMedia’s inventory in private exchanges for broadcast radio. As part of the unveil, iHeartMedia and Katz Media Group, a firm that does […]
Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast’s Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,” […]
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio Reinvented” panel in Manhattan. Panelists included executives from Pandora, Spotify and Triton Digital. The panelists revealed there are 143 million monthly online radio listeners in the US, representing 53% of […]
There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according […]
