This story previously said Spotify switched off of Google’s ad stack. A Spotify spokesperson said the company misspoke and that it has only switched off of Google’s order management system, Google Sales Manager. Friction from migrating off of Google Sales Manager in July caused Spotify to take a roughly $10 million revenue hit in Q3, […]
The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market, […]
Podcast production networks Stitcher and Wondery are taking their ad offerings across the pond with the launch of a joint venture called Podfront UK. The company, launched Thursday with equal ownership, will represent inventory from both networks to advertisers seeking to reach listeners in the UK market. Former audioBoom exec Ruth Fitzsimons will lead Podfront […]
As more people increasingly listen to podcasts, the advertiser dollars are following. As a result, podcasting is poised to become a billion-dollar advertising business in the United States within the next three years. Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to the Interactive Advertising Bureau and […]
The podcast industry is in flux, with more content moving behind paywalls and under big streaming platforms. Podcast hosting and analytics platform Acast wants to keep podcasts accessible across all listening apps. To do that, it’s acquired Pippa, another podcast hosting and analytics platform that works with independent creators, the company said Thursday. Terms of […]
Google, a sleeping giant in the podcast space, is starting to open its eyes and stretch. Since launching its native podcast app for Android last June, Google has worked to improve podcast discovery, offered more titles and connected podcasts to its voice assistant and vast search business, said Zack Reneau-Wedeen, product manager at Google. “Google […]
Broadcast radio giant Cumulus Media is making programmatic audio sales a priority in 2019. Cumulus said Monday that DAX, the programmatic audio exchange owned by UK broadcaster Global, will be the exclusive sales rep for streaming and programmatic inventory across its 433 stations. Cumulus is the first terrestrial radio broadcaster to join DAX’s exchange, which […]
“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in American homes. Voice is sure to be a big topic again at CES this year, as marketers descend on Las Vegas on Tuesday to learn about the latest trends in consumer technology. While speech recognition […]
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]
Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. By […]
