The National Football League (NFL) customer database is about as diverse as it gets. Segments span season ticket holders, a millennial parent who loves football but might lack time for games and younger fans who may have been introduced to the sport in school. But the NFL recognizes that “a fan is not a data […]
Here at the Adobe Summit in Las Vegas, phrases like “change management” are getting nearly equal airtime as data and analytics. Over the past 12 months, Marriott International has accelerated its tech investments as it blends digital and offline. To do so, it has needed to prove marketing strategies align with corporate objectives. “We’ve been […]
Everyone at CES 2016 has seen it all before. Like last year and the year before, there are flatter televisions, displays bright enough to melt your face and the most aggressive gathering of people to ever combine lanyards and khakis. But even if no new gizmo is combusting the collective mind here in Las Vegas, there is […]
Helm Boots sells $500 boots online and at its retail store in Austin, Texas. The six-year-old company’s attention to construction and design have made regular customers out of celebrities and local influencers, including an architect in Seattle and eye doctor in Oklahoma. After receiving an investment in the business, Helm Boots founder and CEO Joshua […]
Christopher Wong is VP of strategy and product management for IBM Commerce Marketing Solutions. He will discuss IBM’s digital marketing strategy at the upcoming Industry Preview 2016 conference in January. The old adage of “If you build it, they will come” has been replaced with newer notions around “empathy mapping” and anticipating customer needs prior […]
Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software historically absent from the stack. Salesforce’s Predictive Scores and Predictive Audiences are designed to help marketers segment and target prospects and known consumers with more speed and granularity. Those two tools fall […]
While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in October and shortly after rolled out an Integrated Marketing Cloud, Teradata revealed late last week it would sell its marketing applications line of business to focus on its data and analytics offering. […]
Neustar’s $450 million deal to acquire MarketShare Partners, announced Thursday, brings together two major digital marketing measurement players that will “help CMOs justify their existence to the CFO,” said Neustar CMO Lisa Joy Rosner. The purchase price is $390 million once tax considerations are factored out of the deal, the companies said. Read the press release. The […]
IBM is pushing deeper into the cloud and paid media. Big Blue on Thursday launched the IBM Universal Behavior Exchange (UBX), a platform that unifies marketing tech acquisitions including Unica campaign management, Silverpop marketing automation, Coremetrics analytics and Xtify mobile personalization. It also named 25 UBX partners, including a handful of ad tech players like […]
Merkle, which bills itself as one of the industry’s largest privately held agencies, is moving beyond database services into tech territory. The company on Monday launched MerkleOne, its version of a people-based marketing platform for advertisers and publishers, including inaugural sell-side partner News Corp. “M1 will enable advertisers to bring their own data, anonymize IDs […]
