Atmosphere TV is a streaming service that distributes FAST channels to gyms, restaurants, airports and bars in exchange for the ability to run ads on the content. Atmosphere pitches advertisers on the opportunity to reach newer and more exclusive audiences.
Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into streaming video.
Paramount, which is part of a new joint industry committee set on creating TV currency standards, held a conference to share a pulse check on TV currency and the JIC’s progress.
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies.
Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.
Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.
Innovid confirmed plans to lay off 10% of its global staff this year. But considering the external pressures, the numbers it reported for Q4 could’ve been worse.
