There’s a new breed of social platform in town, with direct-to-consumer and merchant wherewithal. The group includes social startups like Wanelo, a uniquely searchlike experience for “all stores in one place,” and OpenSky, which combines the microblogging feel of a Twitter with the slightly more visceral look of a Pinterest. According to OpenSky CEO John […]
Staples’ acquisition today of San Mateo, Calif.-based conversion marketing platform Runa is one more building block in the brand’s plan to construct a data hub within its own four walls. Although the terms of the deal were not disclosed, Staples spokesman Mark Cautela told AdExchanger, “We looked at this primarily as a technology acquisition, but […]
Designer apparel brand Tory Burch now sees 44% of its site traffic stemming from smartphones and tablets with more than 28% of sales attributed to mobile devices. During a keynote presentation this morning at the National Retail Federation’s Shop.org summit, Miki Berardelli, Tory Burch’s CMO, told an audience in the mid-thousands here in Chicago that […]
In a move to ramp up what TellApart CEO Josh McFarland describes as “programmatic personalization,” the developer of a customer data platform for commerce companies today acquired email marketing optimization provider AdStack. According to TechCrunch, the transaction cost the company, which has raised $17.75 million in funding to date over the course of three rounds, […]
With Amazon’s August rollout of Collections, the commerce giant appeared to go head-to-head with Pinterest on an offering affording merchants a direct link to products consumers “like, want and recommend.” Now, Japanese ecommerce company Rakuten appears to be working on its own image-centric platform following its $100 million investment in Pinterest last year. Yesterday’s launch […]
Customer data and analytics company dunnhumby today launched dunnhumby Ventures, a seed-stage strategic investment fund aiming to ferret out the innovators in the commerce startup space. According to Dave Balter, global head of investments at dunnhumby, “we have some goals we’re trying to hit, [which is to fund a] range of 10 companies a year […]
Advertising across devices and bridging the gap between online and offline campaigns should be key components of every marketer’s strategy, according to Lisa Utzschneider, Amazon.com’s global VP of sales, who outlined the ecommerce giant’s marketing tactics yesterday at the Dmexco conference. Amazon’s customer strategy is based on three rules: “Start with the customer and work backwards, […]
Consumers don’t mind sharing personal information with retailers, but they have varying preferences when it comes to the manner in which their data is collected, a new study says. In a survey of 2,500 shoppers in the US and Canada that started last spring, IT services and consulting firm Cognizant broke down consumer sentiments on […]
Michael Dubin might be best known as the “Our Blades Are (Expletive) Great” guy, who amassed close to 11.5 million views of his viral YouTube video that helped catapult his LA- based company DollarShaveClub.com into the upper echelons of subscription commerce startups. During a presentation at the Financial Times Future of Marketing Summit last week, […]
With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, “context strategy.” Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on […]
