Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel […]
Consumer buying habits are in flux. Need proof? Just look at the affiliate marketing category. Affiliate network Pepperjam is seeing “a dramatic shift” in how people shop,” said CEO Matt Gilbert. Between March 11 and March 16, just as the coronavirus crisis was really starting to crack wide open, Pepperjam’s sales volume, measured across about […]
We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according […]
How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in […]
It’s clunky getting people to add something to their shopping cart from a display ad. Ad tech company LoopMe launched Tuesday a shoppable in-app unit designed to streamline that process. “The more you can reduce the number of clicks, the better it is for conversion,” said Par Vajihollahi, marketing manager at vitamins and supplements maker […]
Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same […]
Brand Velocity Partners (BVP), a private equity firm founded in 2019, is creating a new business model as both a marketing services provider and as an owner of small brands. BVP’s first deal was in January for Original Footwear, which makes gear for police departments and military groups. Last week, it acquired Magma Products, a […]
Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder […]
Amazon’s advertising business grew by about 40% year over year, in line with the annual growth of the overall “Other” segment, CFO Brian Olsavsky told investors during the company’s Q4 and year end 2019 earnings call Thursday. Advertising revenue is still a drop in the bucket compared to the $280.5 billion the entire company brought […]
PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for […]
