Influencer

Agentio will use its funding to grow its headcount and expand its platform – which is currently only compatible with YouTube – to other media channels, including Twitch, Discord and Snapchat.

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.

Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is actually going to BIPOC (Black, indigenous, people of color) influencers and creators?

If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated marketing metrics. Marketers will push even harder to evaluate influencers based on clicks, view-through rates and swipe-up engagements with stories, said Daniel Schotland, chief operating officer […]