When it last reported its quarterly earnings, LinkedIn revealed to the world that it would sunset Lead Accelerator, the B2B lead-nurturing product it inherited from the $175 million Bizo acquisition. The remnants would be fed into its Sponsored Content offering – which has developed into a major growth area. Sponsored Content has continued to benefit […]
Demand-side platform Turn on Thursday revealed a $15 million round of funding, bringing its total raised since 2005 to $152.5 million. There was no lead in this latest round as all of Turn’s current investors participated. The new round is Turn’s first in CEO Bruce Falck’s tenure, and it’s notably more modest than the $80 […]
Canadian video ad platform SourceKnowledge has closed $1.5 million in mezzanine financing from BDC Capital that it will use for product development and building out its West Coast operations. The Montreal-based company, which was founded in 2009, is profitable and was largely bootstrapped until now, so it wished to remain modest by taking a mezzanine […]
The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s […]
Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy. “Helping clients find the right audiences and […]
Neustar’s marketing services revenue grew 23% to $51.1 million YoY in the fourth quarter, and climbed 16% to $170.4 million for the full year 2015. It’s a small but increasingly important part of Neustar’s overall business (which also includes information services and security services). According to CEO Lisa Hook the total business brought in $1.05 billion in […]
Comcast is losing fewer cable TV customers than it has in the past eight years. That’s no small feat, considering signs of rampant cord cutting inundating the broadcast industry. Comcast added 89,000 customers for video service Xfinity in the fourth quarter, the most of any quarter since 2006, according to its earnings release. Video revenue […]
Google had a strong showing in Q4, its first quarter airing results under an entirely new segment-based reporting structure. Google’s holding company Alphabet reported $21.3 billion in Q4 2015 revenue, an 18% increase YoY. Google itself saw $21.2 billion in quarterly revenue (an 18% YoY increase) and $74.5 billion for FY 2015. Read the release. Breaking down the […]
The British broadcaster Sky Media on Monday announced a $10 million investment in the DSP and DMP provider DataXu. Sky hopes the relationship will help it better understand programmatic advertising, said Jamie West, Sky Media’s deputy managing director, in a release. “The money substantiates the belief in each other’s companies,” said DataXu CRO Ed Montes […]
2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to […]
