Sizmek has gone through some seismic changes to its sales staff and some of its product offerings. So despite a 9% YoY decline in Q2 revenue to $40.2 million, CEO Neil Nguyen’s word to investors during Sizmek’s earnings call Wednesday was: “Look for efforts to match our results in the second half of the year and even more […]
Despite Alibaba’s 28% revenue growth to $3.2 billion in Q1, the Chinese ecommerce giant experienced its slowest growth rate in sales over the last three years. This stall might be partially attributed to growing pains as Chinese consumers move from desktop to mobile. Alibaba’s total gross merchandise volume rose 34% to $108 billion (compared to […]
Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad spend drove 10-15% of spend, programmatic TV constituted between 5-10% and less than 5% came from display. “We think this is significant, given our […]
Though video ad company YuMe held to last quarter’s promise that it would release a programmatic ad stack, it did little to improve its Q2 2015 financial performance. “We had a disappointing quarter,” said Jayant Kadambi, co-founder and CEO during a Monday earnings call. YuMe’s Q2 2015 revenue was flat – $40.4 million in Q2 2015, […]
French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73 million) last year. Criteo continued its client growth streak, adding 730 net new advertiser clients in the last quarter to total about 8,500. It claims those clients are spending more, too, resulting […]
Media quality verification company Integral Ad Science revealed Friday a new $67 million investment. The round is a mix of debt and equity financing, which CEO Scott Knoll described as an “optimal” blend for the 6-year-old company. Knoll also said the company’s revenue will surpass $100 million this year. The company had raised about $49.8 […]
The flurry of marketing tools that LinkedIn rolled out last year is paying off for its ad business, said CEO Jeff Weiner during the company’s Q2 earnings call. Its Marketing Solutions business grew 32% in the second quarter to $140 million. With 52% of all traffic to LinkedIn coming from mobile, the platform saw a […]
Fuisz Media, a company that creates interactive video ads for brands like Nike, Dell and Victoria’s Secret, has raised $10 million in a Series A round led by Evolution Media Partners. Ross Levinsohn, who served as interim CEO of Yahoo and president of Fox Interactive, and Ian Doody, principal at Evolution Media Capital, have joined […]
WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will have access to BIScience’s platform, AdClarity, which lets advertisers run competitive benchmarking across 500,000 unique publishers and mobile apps to identify high-performing traffic sources. “Our footprint as […]
Nielsen’s acquisition in March of data-management platform and exchange eXelate is already proving its value, the measurement company said during its Q2 earnings call Tuesday. EXelate is part of Nielsen’s marketing effectiveness suite and has been instrumental in securing client buy-in of marketing analytics. Recent wins include Walmart and major consumer packaged-goods companies, said Nielsen CEO Mitch Barns. “An increasingly programmatic […]
