Tremor Video’s growth continued in Q1 2015 as the company netted $40.6 million in revenue (16.4% YoY growth), above analysts’ predictions. Read the release. Eighteen percent of that revenue came from programmatic, which has been growing at a steady pace. Last quarter, programmatic was 14% of Tremor’s revenue; it was 4% this time last year. […]
Rubicon Project’s Q1 revenue grew 62% year over year to $37.2 million, thanks to increases in its mobile and orders business, as well as international expansion. As CEO Frank Addante stated in previous quarters, Rubicon will benefit from the network effect, as an influx of buyers and sellers on the platform will cause growth to snowball. […]
Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention “consistently north of 90%.” It added 640 new clients in Q1, giving it a total of 7,800. Additionally, market conditions have been favorable for Criteo. CEO Jean-Baptiste “JB” […]
Nielsen is chomping at the bit to start measuring total audience, but it also needs advertisers and publishers to figure out what exactly they want, especially in video. In its Q1 2015 earnings call, Nielsen reiterated last quarter’s commitment to push forward on “Total Audience Measurement” as its top 2015 priority. Total Audience Measurement, as described by CEO […]
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at Programmatic I/O in San Francisco that pointed to two areas where these estimates tend to get thrown off. First, most ad tech vendors don’t factor in take rates – the […]
Boom and pop. One is the sound of VC money pouring into the ad tech industry. The other is the sound a bubble makes when it bursts. Ad tech has been notorious for heavyweight funding rounds and even larger, some might say bloated, valuations. And companies that were flying high before they went public – Rocket […]
M&A activity in marketing services and tech declined in Q1 2015, compared to the same period last year, in volume and value. Investment bank Jordan, Edmiston Group Inc. (JEGI), which released its Q1 2015 M&A Overview on Thursday, noted 128 deals in Q1 2015, compared to 154 in Q1 2014 (a 17% decline). Value of […]
The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions and investment bankers predict more of these types of deals on the horizon, they are divided on what’s piquing the growth and timing of PE investor interest. These include Rockbridge […]
Sizmek’s earnings story quarter by quarter seems to be on perpetual repeat, but the company exceeded the pessimistic predictions of Wall Street analysts, posting Q4 2014 revenue of $48.9 million, a 3% YoY increase, and FY 2014 revenue of $170.8 million, a 6% YoY increase. The company suffered more expected declines in Flash-based rich media, which spiraled […]
For Acxiom’s 2015 Q3 earnings, it was the best of times, it was the worst of times. Or, in the words of CEO Scott Howe, “Spectacular growth in AOS and LiveRamp has been mirrored by declines in our core business.” Read the press release. Howe, speaking during the company’s earnings call Wednesday, was referring to the data connectivity […]
