Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.
The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform FutureSight.online.
Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer.
To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.
Gathering information from industry insiders is a critical part of the CMA’s evaluation process, says Chris Jenkins, director of the its Digital Markets Unit.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.
Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.
The industry is “at a critical inflection point in our digital evolution,” David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in Florida on Monday.
With the encroaching reality of AI, marketing professionals should be included in strategic planning, given the roles we play in shaping public image and maintaining a brand.
