The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines
The CDC’s “Wild to Mild” campaign targets pregnant people and parents with the message that flu vaccines can “tame” flu’s symptoms, reducing the severity of an infection.
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An Industry In Conflict: It’s Time For Tough Questions And Hard Decisions
Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”
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Thanks To Rising Digital Ad Spend, Magna Upgrades Its US Ad Forecast To Rosy
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
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Snowflake Touts Its Status As A Marketing And Ad Tech Power Player
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.
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All In On In-House: Allstate Takes Its Programmatic Buying Inside
When it comes to digital media, Allstate is in good hands: its own. Starting in Q1 2015, the insurance giant will bring its digital media-buying function fully in-house. Although Allstate will now take care of all of its own programmatic buying, its media agency, Starcom, will continue to take the reins on traditional planning and […]