Marketing Automation

Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major growth area for its business. “All the meetings that [we] have, whether it’s with CEOs, CMOs or CIOs, they’re absolutely reflecting the urgency of digital engagement and an appetite to work with Adobe,” CEO Shantanu […]

If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday, then it would suddenly become a major player in the B2B marketing space. To be clear, there’s no deal in place. The report, citing anonymous sources, said Adobe would pay “significantly more” than the $1.8 […]

What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its […]

Marketers spend a lot of time and money testing their digital campaigns across channels, creative formats and audience targets. Marketing research and development platform Quantifi aims to ease that strain by automating the process. The company launched on Tuesday with $2 million from a number of strategic investors including High Alpha Capital, a VC firm […]

It’s a tale of the haves and the have-nots. Deal values for mar tech are exploding, according to M&A activity surveys from Jordan Edmiston Group (JEGI) and Petsky Prunier, highlighting the first half of 2016. By contrast, ad tech, despite heavy consolidation speculation, is still in a slump. JEGI noted $13.3 billion in deal value […]

Local merchants selling CPG products and home appliances don’t have the resources to prioritize marketing, especially in digital channels. That’s a problem for CPG brands and appliance manufacturers, who know that some of the biggest buys happen in-store. Enter Netsertive, which in 2009 set out to bridge the gap between brands and local distributors. It […]

If MediaMath co-President Mike Lamb has his druthers, the convergence of ad tech and marketing tech – the industry’s current inescapable narrative – will manifest in two ways. The first is beginning to happen: a set of integrations that advertisers or their agencies can use to clip together their paid media platform to their marketing […]

There’s an understandable fascination with the rat-a-tat deal-making in marketing technology circles, but transformation of the marketing discipline will only come as Fortune 1000 CMOs embrace these changes. Extend your time horizon a few years, and this industry’s evolution is fundamentally a head game. For more on this, AdExchanger asked senior execs from two leading “marketing cloud” companies […]

Marketing software and media services provider Integrate raised $5 million on Tuesday, led by Trinity Capital Investment, bringing its total raised funds to $40 million. Integrate, which started in 2010, provides an integration pipeline to enable lead-gen automation. For example, a client looking to acquire customers within a particular demographic would use Integrate to find […]