Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network’s new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and […]
Even though it has a long way to go, mobile advertising is gaining traction in Latin America and companies are taking note. One such company is StartMeApp, a 2-year-old mobile ad network based in Argentina that serves ads in Latin America as well as other regions. Dealing mainly in display ads, StartMeApp serves advertisers and […]
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue run rate of $100 million and was acquired by Twitter. In its first New York City conference today, CEO Jim Payne sat down with talk show host Charlie Rose (who […]
Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences. The Port Washington, NY-based company today launched its new mobile ad optimization engine, called Chrysalis. More than 25% of existing customers and at least half […]
This year’s third quarter was marked by a lot of activity in the mobile ad space — several startups specializing in ad targeting, optimization, distribution and other services were snapped up, such as MoPub, JumpTap, Ad-X and EveryScreen Media. Marketers also continued to explore programmatic buying in mobile and saw Apple’s new iOS 7 drive […]
New mobile apps continue to flood the marketplace, making it harder than ever for developers to capture installs and repeat use. Pinsight Media+, a Sprint-owned company that provides mobile advertising services, is betting it can help them stand out as native ad units on Sprint Android devices. Through a partnership with mobile ad network Millennial […]
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being […]
Microsoft has added a new unique identifier to Windows 8.1 to help app developers better monetize their apps, the company said today. “Specifically, in Windows 8.1 we include a unique identifier that can be used to improve the quality and relevance of advertisements displayed within Windows Store apps while providing other services such as analytics […]
UK-based Adfonic used to be known as a mobile ad network, but after launching its mobile demand-side platform, Madison, last year, it has focused development there. The company has worked with brands like NBC, Samsung, Tesco and eBay. AdExchanger spoke with Adfonic’s co-founders, Victor Malachard and Wesley Biggs, who are also the company’s CEO and […]
Nearly a year after exiting Yahoo on less-than-amicable terms, Michael Katz, one of the founders of targeting and data provider interclick, is back on the scene with a new startup called mParticle. Billed as a mobile data platform, mParticle has secured a $3 million seed round from Google Ventures, Buddy Media’s Mike Lazerow and digital […]
Krishna Subramanian, the chief marketing officer of the mobile marketing agency Velti and co-founder of ad exchange Mobclix, which Velti acquired, has resigned from the troubled agency. In an email, Subramanian writes, “As many of you already know I have moved on from Velti. I am grateful to have co-founded Mobclix and humbled by the part […]
Like their private counterparts, public organizations are experimenting with targeted offers delivered through apps. The Montreal Transport Society (STM) is one such organization. STM wanted to increase its ridership among younger customers, so it developed an app with SAP’s Precision Marketing division, which it dubbed STM Merci. Through partnerships with local vendors, the app delivers […]
All location-based mobile advertising campaigns are not created equal and, for retailers, the nuances between data sources and surfaced promotions have several layers of intricacy. Mobile advertising continues to pique the interest of retail marketers – and investors. Just today, end-to-end mobile marketing platform Swirl Networks closed an $8 million strategic investment round from Hearst […]
IBM is continuing to sharpen its focus on building its enterprise-based approach to mobile commerce and advertising with the acquisition of Xtify, a company that manages mobile messaging for brands. Read the release. The deal, terms of which were undisclosed, is part of IBM’s expansion of its “smarter commerce” program that promises to bring together […]
There is no doubt that data-driven advertising has transformed the marketing landscape. Traditional advertising agencies are fighting a steep battle against data-heavy enterprises like Google and Facebook as well as more nimble startups. Roundarch Isobar — an Aegis Media-owned digital marketing agency — is striving to embrace big data and mobile advertising. Its clients include […]
Twitter’s IPO filing is no longer “confidential” as the microblog released its full S-1 document with the SEC that details its plans to sell $ 1 billion worth of stock. Twitter, which recently acquired mobile supply side platform MoPub and unveiled its own version of an ad exchange with several API partners, will trade under […]
In-app ad supply keeps growing as people spend more time with their devices. Last year 80% of time spent on a smartphones and tablets took place in apps, versus a mobile website, according to comScore. Of course mobile developers remain a prime source of demand in the in-app ad space. There are more than 1.5 […]
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Global mobile advertising, which includes all online ads delivered to smartphones and tablets, whether display, classified or search, is growing seven times faster than desktop ads. ZenithOptimedia predicts mobile […]
Facebook is once again experimenting with a mobile ad network that would place ads on non-Facebook mobile apps and sites based on the social network’s data, the company confirmed. Business Insider first reported the news. “We’re currently running a second test to show Facebook ads off Facebook in mobile apps and on mobile sites. Our […]
Mobile commerce will reach new highs on Black Friday and Cyber Monday this year, and retailers are hastily preparing for the onslaught of traffic those devices will bring. Couple that with the fact that there are 26 days between Thanksgiving and Christmas, compared to last year’s 32, and retail marketers are working on compressed campaign […]
As more people use multiple devices like a smartphone and tablet to carry out their activities, businesses need to adapt to new methods of engagement consumers increasingly expect, according to a new study from Forrester Research. Based on a survey of approximately 61,000 adults, 90% of the respondents who own multiple connected devices said they […]
Mobile ad network Millennial Media announced late yesterday afternoon that it has teamed up with the real-time bidding platform provider AppNexus to create a new mobile ad exchange that the companies are calling the Millennial Media Exchange. Through the partnership, AppNexus’ clients will receive access to Millennial’s sales inventory and its Jumptap buying platform. It […]
Fashion retail chain Forever 21 is in the midst of an online marketing remake and mobile is a pillar of its strategy. Gerard Florendo, who joined Forever 21 as manager of online marketing and Web analytics in April, was tasked with deploying up-to-date tools and scaling their respective reach alongside the brand’s new head of […]
Attribution firm Adometry has combined its ad-tagging infrastructure with Tapad’s cross-device ad-targeting technology, the companies said today. Austin, Texas-based Adometry aggregates and analyzes data from multiple advertising streams to help advertisers understand how their ad dollars are performing. Using an algorithm, the company processes data from email marketing campaigns, banner and display ads, social media […]
Mobile advertising is still emerging as a category but the vendor landscape is already crowded with platforms offering overlapping feature sets. As mobile ad networks, data management platforms, targeting firms and other technologies continue to pile up, drawing a clear line between these services and guarding against conflicts of interest is getting harder, according to […]
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers make is relying on a narrow perspective of their customers, pointed out Martin Lange, executive marketing director of digital strategy and global head of the Mobile@Ogilvy division of Ogilvy and […]
Twitter’s acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to […]
Digital ad veteran Brian McAndrews has been named chairman, president and CEO of streaming music service Pandora. He replaced Joe Kennedy, who announced his intention to retire in March. (Read the release.) McAndrews built one of the first digital agency networks at aQuantive, where beginning in 1999 he began rolling up firms including Razorfish, Avenue […]
Despite the recent flurry of mobile acquisitions, marketers are still somewhat in the dark when it comes to defining objectives for their mobile campaigns and deploying analytics tools to help them measure cross-channel reach, one study suggests. In a survey of agencies, vendors and 228 marketing professionals, the study by Forrester Research determined that 37% […]
Twitter’s acquisition of mobile ad exchange MoPub came within two weeks of its acquisition of social TV analytics Trendrr and the wide release of lead-generation cards. These staccato moves, according to one Twitter Ads API partner company, are exactly what Twitter needs to counter Facebook’s aggressive pipeline of ad products. “They’re doing a nice job […]
