Programmatic wasn’t to Apple’s taste, but advertising isn’t so bad if you’re the one driving the bus. After killing off iAd in January, Apple on Wednesday shared its plans, notably in advance of its upcoming Worldwide Developers Conference, to completely change the way its App Store operates – namely with the introduction of paid search […]
Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
With additional reporting by Sarah Sluis. Mobile app marketing platform Fiksu was quietly acquired last Wednesday by an obscure holding company for an undisclosed sum. But it’s a fate that could have been avoided. Fiksu’s cautionary tale has multiple chapters. It’s the story of what happens when a company pegs its future to the dynamics […]
Boasting about double- or triple-digit mobile growth is a staple of every ad platform earnings report. But peer deeper and actual mobile revenues for advertising companies differ widely, ranging from 20% to nearly 90% of total revenue. But mobile revenue – and revenue growth – doesn’t neatly correlate to success. Sometimes mobile revenue growth reflects […]
There would be far less of an ad-blocking brouhaha if publishers took a page out of the print playbook, said Mike McCue, CEO of Flipboard, one of the earliest entrants on the mobile newsreader app scene. “There’s a big opportunity rooted in the timeless principles of print, where people, generally speaking, actually enjoy the advertising,” […]
The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything from […]
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view […]
One way to monetize free-to-play games is to make reward videos feel like they’re part of the game. Since its founding in 2013, Helsinki-based mobile game developer Next Games has raised $18 million, released two games, expanded to 70 employees and emphasized creative ways to implement incentivized ads. In its game “Compass Point: West,” a […]
Exploding smartphone growth makes Brazil more than just a mobile market to watch – which is why German mobile performance marketing firm glispa is putting down local roots. On Tuesday, glispa announced the acquisition of Mobils, a 10-person mobile-focused digital agency based in Sao Paulo. Glispa declined to share how much it spent on the […]
Eliza Nevers, Christian Calderon and Michael Oiknine will participate in a panel discussion on mobile fraud at the May 24 CLEAN ADS I/O conference in New York. AdExchanger: What’s the single biggest thing marketers contending with mobile ad fraud should be focused on? MICHAEL OIKNINE, CEO of Apsalar: Fraud has become such a problem in large part […]
