There’s a perception that large brands move too slowly to keep pace with consumers, especially as time spent on mobile continues its climb. But that’s not the case at Johnson & Johnson and it doesn’t have to be the case at other brands either, said Gail Horwood, J&J’s VP of worldwide digital strategy, speaking Tuesday […]
Mobext, the mobile arm of Havas Media Group, is hoping to get away from using pain-in-the-neck manual whitelists and blacklists to manage brand safety and contextual placements. Consequently, it’s been testing the fruits of an integration – revealed Wednesday – between Peer39, the brand safety and online semantic platform Sizmek bought in 2012, and StrikeAd, […]
After two years as director of mobile for North America at Essence, Jeremy Sigel is pleased that his position has become obsolete – and he has advice for mobile chiefs at other agencies. “Don’t hold onto mobile,” said Sigel, who stepped down as head of mobile on Tuesday and stepped up as global director of […]
Mobile marketing automation platform Appboy is on a quest to steal some market share from the CRM incumbents with $20 million in Series C financing led by Battery Ventures. The round, announced Wednesday, brings the New York City-based company’s total funding to $45.5 million since 2011. Appboy plans to use the cash to keep on […]
Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of […]
Like most app developers, SGN – whose games have been downloaded more than 700 million times – is looking for long-term love. But in the casual gaming space, retention rates usually leave something to be desired. Only about one-third of users relaunch an app within 24 hours of the original install, according to Appsflyer. After […]
As a matter of course, tech talent flows between companies in Silicon Valley – there are former eBay employees at Facebook, ex-Yahoo execs at Uber, prior Google people at Snapchat – but Twitter seems to be particularly susceptible to departures. “The Twitter diaspora has been very sad for the company,” said Mike Ng, who left his […]
A new game from Rovio Entertainment serves as the foundation for a sweeping augmented reality rollout to promote the upcoming “Angry Birds” movie, due out in May. Rovio launched its campaign and the game, called “Angry Birds Action,” on Thursday. It’s more than a one-off effort, though, said Alex Lambeek, chief commercial officer and EVP […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
Cheetah Mobile is looking to lap up some brand dollars. On Tuesday, the Beijing-based mobile app publisher announced a hook-up that will integrate Kiip’s rewards platform into its suite of apps, including a number of its most popular offerings: antivirus apps Clean Master and CM Security, battery life extender Battery Doctor and mobile game Piano Tiles 2. […]
