Spanish-language TV network Univisión sees more than 70% of its digital audiences come in through mobile. “That’s more than some social platforms out there. We’re quickly experiencing a mobile evolution,” said the company’s SVP of digital sales, Josh Cella. “Our clients are asking for additional targeting, and we know where we need to be.” That’s […]
MoPub was helping app developers monetize before it was cool. That’s part of what gives Twitter’s mobile exchange its street cred, said Janae McDonough, senior director of exchange at Twitter, who joined MoPub the year before Twitter acquired it in 2013. “We created this opportunity for app developers four years before anybody was thinking about […]
Oil changes are not slushies. Even the most passionate car enthusiast isn’t going to buy motor oil more than two or three times a year – and that’s a challenge for a motor oil brand like Shell-owned Pennzoil, especially on the mobile front. It’s a matter of figuring out what your consumers are looking for and […]
Papa Murphy’s isn’t biting off more than it can chew when it comes to mobile. The Washington state-based pizza company, which operates 1,400 franchises and corporate-owned stores across the central and western United States, is starting to ramp up its mobile experimentation through a new relationship with mobile messaging and CRM platform Waterfall, announced Thursday. […]
Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content developers and publishers, said Dylan Collins, CEO of SuperAwesome, a UK-based ad network specifically designed with COPPA compliance in mind. On Wednesday, the 2-year-old […]
“Limited opportunities for creativity” – 44% of marketers surveyed by the IAB and research firm Ovum cite it as one of the key challenges they face when it comes to mobile advertising. That may be the perception, but it’s not the reality, as Showtime demonstrated at the IAB’s Mobile Marketplace conference in New York City on Monday. […]
Publicis Groupe media shop ZenithOptimedia revealed Monday it’s hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution. Connecting online spend, mobile in particular, to offline purchases, is what keeps agencies up at night. It’s also what keeps advertisers from spending as much as they should on mobile, said […]
Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008 focused exclusively on desktop retargeting, has been working to make its tech more relevant to advertisers looking for cross-screen opportunities. Case in point: the mobile app developer community. “[They’re] interested […]
Pinterest would not exist without brands. So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast on Wednesday. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest […]
Welcome to the real Facebook Exchange. Facebook is using its F8 Developer Conference in San Francisco, where it trotted out its Audience Network one year ago, to unveil an expansion of its publisher-facing ad tools. The big news is this: Facebook has extended the capabilities of its LiveRail video SSP – acquired last summer – […]
