Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as a utility to help encourage ongoing app usage rather than a one-time app install ad. Uber is among the company’s customers. With a new $12 million Series A round in […]
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The […]
Local search and advertising company YP launched a cross-device solution that aims to capitalize on the first-party search behavior of the more than 80 million users that tap into its network of search sites every month. YP teamed up with cross-device ad targeting player Tapad to power the tech. Luke Edson, YP’s SVP of National […]
Twitter has acquired Indian startup ZipDial, a company that has capitalized on the opportunity to provide consumers in emerging markets a way to connect with friends, family or, in this case, brands, without incurring large call charges. TechCrunch first reported the deal, and estimated it to be in the $30 million-$40 million range. For Twitter, which has […]
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like […]
Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75 […]
There’s a world outside of app stores and it’s App Annie’s goal to help developers capitalize on it. On Tuesday, the app analytics company announced $55 million in Series D funding and launched a tool that analyzes the usage data around popular apps, including active users (daily, weekly and monthly), the number of sessions, time […]
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices.” The Toronto-based firm’s goal is to build a platform capable of talking to […]
Mobile isn’t desktop. That might seem like an obvious statement – but just because something’s obvious, doesn’t mean it’s being put into practice. “Some people don’t get it, and for a time, that was us,” said Michael Cukyne, SVP of digital media at Meredith Corporation, where he and his team focus on broadcast stations in local […]
In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers get some clarity into what’s become an immature and murky market of mobile vendors. Most mobile tech players aren’t clear enough about the services they provide, often using jargon and […]
