Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an SDK, Xapp Media enables brands to create voice-activated ads that mobile users can respond to with commands like “call now” or “send coupon.” NPR was the first publisher to try […]
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on – Facebook, Google, Twitter, Apple and a slew of startups are pushing the technology to publishers who are readily experimenting with it – it’s becoming […]
Mobile advertising platform Opera Mediaworks has acquired Apprupt, a German mobile advertising service provider. The move was billed as allowing Opera Mediaworks greater access to Germany’s mobile ad market, which the company said it expected to reach $1.8 billion by 2017. “If you look at global ad spend . . . Germany is a top […]
Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows […]
The best marketing and advertising campaigns offer consistent content, optimized across devices. This might sound simple but, according to a number of media executives Tuesday at Tapad Unify Tech in New York, it’s easier said than done. Nevertheless, customers have certain expectations around consistency and optimization. According to “Tapad’s Path To Purchase Consumer Study,” a […]
It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching […]
RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers until it suffered a major data breach five years ago that exposed unencrypted user account data of more than 32 million users. That wasn’t RockYou’s only struggle. The company couldn’t […]
Mobile app monetization company Vungle on Friday rolled out an advertising exchange designed specifically for in-app video. Dubbed the “Vungle Exchange,” the technology solves a number of technical challenges associated with in-app video, namely support for HD, high-bitrate, 15-second video ads, improved latency to speed up load times and the connection to server-side technology for […]
AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if advertisers wanted to work with seven different publishers, they’d have to customize their creative and specs with each one, […]
Facebook’s unveiling last week of a mobile feature called Nearby Friends, through which it might enable location-targeted ads, places the company in a highly competitive segment of tech vendors offering similar products. The company that will develop the best location-targeted ad product, however, is the one that will couple it with the most relevant consumer […]
