On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year, to be replaced by a chatbot-style ad-buying product powered by Copilot.
The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech vendors.
If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report.
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
AdExchanger spoke to a number of programmatic leaders who testified in the DOJ’s Google antitrust trial last September.
The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible Conference, a show that’s rapidly established itself as an influential industry event.
It’s knives out for The Trade Desk’s take rate as competitors slash the demand side’s margin and pile on the incumbent during a moment of rare vulnerability.
Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.
Using pejorative labels, like “surveillance advertising,” does “nothing to help us understand the practice,” says Christopher Mufarrige, the newly appointed director of the FTC’s Bureau of Consumer Protection.
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed.
