Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers. But single-site identifiers, specific to an individual publisher, are fair game – and something Google wants to encourage. To that end, Google is dusting off an old/new ID type: the publisher provided identifier (PPID) in […]
GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP PubMatic. “We want to use our scale effectively to help clients,” said Andrew Meaden, global head of investment at […]
Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses. Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will […]
Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the […]
Cardlytics dropped $275 million on Dosh Monday to access Gen Z and millennial consumers – who don’t bank the way older generations do. Both companies are similar, delivering personalized offers (Cardlytics also uses these insights to build analytics based on consumer purchase behaviors). But Dosh works with banking upstarts like Venmo, Betterment and Ellevest while […]
Walmart Connect, the retailer’s internal media network for search ads and sponsored product listings on Walmart.com, added a trio of partnerships on Tuesday. Retail intelligence company Stackline, performance marketing agency Tinuiti and retail growth agency Harvest Group will now enable buying through Walmart Connect, which rebranded from Walmart Media Group in January. Setting up the […]
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email. Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in December […]
Last summer, Penguin Random House became the first advertiser to use MediaMath’s Multicultural Marketplace, which the DSP built to help brands spend their programmatic advertising dollars on multicultural publishers. One of the “Big Five” trade book publishers, Penguin Random House has seen an explosion in demand for titles written by Black, Latinx, Asian and Pacific […]
Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be […]
Katie Ford has joined cannabis compliance company Fyllo in February as chief operating officer, leaving Twitter after a two-year stint as head of global brands. The time was right to fly the nest. Ford was the first board member of Fyllo, which was founded by her former Amobee colleague Chad Bronstein. She served as chief […]
