Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon
The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.
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Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise
When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long?
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Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)
A recent Google DV360 Help Center update had some advertisers panicking that invalid impressions served through Google’s ad platform would soon double. But now Google says that’s not really the case.
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Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data
Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ad campaign conversions .
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James & James Is Using MMM To Keep Its AI-Based Ad Buying 'Honest'
Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and social ads – the facts told a different story.
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Reddit Had Good Karma In Q1, With Ad Revenue Up 61%
Happy first IPO-aversary, Reddit. (And happy 20th birthday.) The market got you a present. Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.
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Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth
Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app, while hinting at monetization opportunities.
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Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max
A long-awaited development: Advertisers will soon be able to see around three of the most important transparency blockers in PMax.
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Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API
Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools.
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Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored
Alphabet had another stellar earnings report. But neither its leadership nor investors ever mentioned the two landmark ongoing antitrust suits. Chrome’s reversal on third-party cookies also never came up.