Supply-Path Optimization Might Not Be As Scary As The Industry Thinks
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents, on Wednesday.
Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month.
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published what it says is direct evidence of personalized ads being served against kids content on YouTube in a follow-up to its bombshell report last week alleging the same.
We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course.
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of Xandr as an SSP integrated with thousands of outside publishers is in doubt.
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data.
So, the Linda Yaccarino/Elon Musk interview happened at the Possible conference in Miami. We went so you didn’t have to.
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.