Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations.
The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with antitrust violations for “distorting competition in the markets for online classified ads,” including through unfair access to advertising data pulled from its competitors. Specifically, the commission issued what’s known as a “statement of objections,” which […]
Meta had a rocky third quarter and the market reacted accordingly. Its metaverse division, Reality Labs, lost nearly $3.7 billion. But the metaverse (whatever that ends up meaning) is still five to 10 years out, and Nicola Mendelsohn, VP of Meta’s global business group, told AdExchanger that Meta is still investing heavily in its core, including ad performance.
Musk’s promises to overhaul Twitter’s content moderation and user verification policies have caused brands and agencies to rethink their budgetary commitments to the platform. Plus, Musk’s seemingly disingenuous tone shift on advertising and his tweeting of fake news may make brands more inclined to pull budgets from a platform that was never seen as a must-buy anyway.
Meta reported $27.2 billion in ad revenue in its Q3 earnings report on Wednesday. That represents a 4% drop year-over-year (YoY). Net income for Q3 was $4.4 billion, down 52% YoY. And Meta is projecting another revenue dip for Q4. As a result, the company will implement layoffs and hiring freezes throughout 2023.
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves. The “onus is on advertisers” to drive change,” said Eli Harris, EVP of global digital partnerships and media responsibility at MAGNA Global, presenting the fourth annual edition of the company’s Media Responsibility Index (MRI) at an event in New York City earlier this week.
Meta has many pots on the boil right now, and for good reason. The advertising industry is bubbling like a pan of oil. Meta has announced major new initiatives to support the metaverse (natch), AI, brand safety and suitability controls and third-party verification for the feed, automated ad products, business messaging, privacy-enhancing technologies, creator tools […]
Meta is struggling to get its wheels turning on Reels. But Meta has seen more success with business messaging. Click-to-message ads are “one of our fastest-growing ad products,” Dan Levy, VP of business messaging at Meta, tells AdExchanger.
Assistant Attorney General Jonathan Kanter, who leads the Department of Justice Antitrust Division, is pressing a tougher interpretation of American antitrust law to meet the requirements of a new digital economy. “We have all seen that in digital markets, monopolies self-sustain,” he said.
Bill Watkins, a 9-year Pinterest veteran in sales who was named CRO this year, says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.
