Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.
Content moderation policies sound good on paper. But policies are tested in practice. The ongoing Russian invasion of Ukraine is yet another example that content moderation will never be perfect. Then again, that’s not a reason to let perfect get in the way of good.
In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to close its measurement gap by nearly half, from 15% to roughly 8%.
Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO.
As Mark Zuckerberg extolled the virtues of Facebook’s TikTok clone, Reels, on the company’s earnings call Wednesday afternoon, (apparently it’s the fastest-growing content format in terms of engagement on Instagram) Meta’s share price was experiencing an alarming and precipitous slide.
Late last week, Google made its first legal move to try and get the Texas-led antitrust case into its ad tech business tossed before it hits a courtroom. In its motion to dismiss, Google makes numerous arguments as to why the court should reject the suit, and they can be summed up thusly: If you didn’t like it, you should have said something earlier, but we didn’t do anything wrong anyway.
On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, connected TV, video, digital and social media measurement into one deduplicated offering. Nielsen, Comscore’s longtime rival, is also working on a cross-platform measurement solution called Nielsen ONE.
Media.Monks, S4 Capital’s content, data and media arm, is going big on Salesforce. On Wednesday, Media.Monks merged with Maverick Digital, a 50-person Salesforce consulting and implementation firm with a presence in North America and India. The deal price was not disclosed. Maverick Digital, whose clients include UFC Gym, Mercy Health and the Chicago Blackhawks hockey […]
Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad […]
On Friday, a New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. According to the judge, P. Kevin Castel, Google’s argument that the filing needed to be redacted for privacy reasons didn’t hold water. The multistate suit alleges anticompetitive ad tech policies and […]
