People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This […]
This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector and foodie site First We Feast. It creates YouTube hit Hot Ones, in which celebs answer questions while eating hot wings, along with other shows. Revenue springs from many sources […]
Does this sound familiar? A publisher ad network invests in technology to support more automated, data-driven advertising. Over time, platform revenue supersedes traditional ad sales. Eventually the business pivots hard to tech. It’s a story that played out numerous times in digital advertising over the years, at companies like AOL, Collective and Conversant. Now the […]
While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s […]
Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and […]
The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As […]
This week on AdExchanger Talks, David Kidder, four-time founder and bestselling author, talks about his current project helping scaled companies ignite growth using the tools of VC and entrepreneurship. His work in this area has led to a new company, Bionic, as well as a book, titled “New to Big.” In Kidder’s words, “Bionic is […]
This week on the AdExchanger Talks podcast, we’re pleased to talk with Darren Glatt, a seasoned investor and MediaMath board member. Glatt is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. He shares his point of view on the current state of play in ad […]
Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]
The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP, GE and Adobe have migrated from a one-size-fits-all approach to one that is far more targeted. This week on the podcast, we cover the impact of new methodologies, technologies and data on enterprise marketing, with […]
