Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and […]
Think you’re busy under lockdown? Nicolle Pangis is running a company while taking care of two young girls and potty-training a new puppy. “I’d be lying to say every day is a great day,” she said, “but I’m trying to make more days great days than harder days.” From her refinished attic in suburban New […]
The coronavirus pandemic has led advertisers to rapidly switch directions, adjusting media buys and ad creative on the fly as the market changed overnight. “Automation feels like a necessity,” says Tara Walpert Levy, VP of agency and brand solutions at Google. “Both to try to help people capture any profitable growth they can, and to […]
Brian Wieser has never been busier – and that includes his time as an investment banker on Wall Street. “Every day is like learning 10 years of information,” he said. As GroupM’s global head of intelligence, Brian absorbs massive amounts of economic and governmental data surrounding the crisis and modeling out different scenarios. He drills […]
IPG CEO Michael Roth believes that post-pandemic, aspects of work-from-home life will definitely stick at agencies, and business travel policies will be dramatically changed. “Working from home has turned out to be fairly attractive,” he said. “It’s amazing how the world and commerce go on.” Overall, the tone from IPG clients is pretty erratic. Travel, […]
2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time […]
For ad sellers dealing with pandemic’s economic effect, the battle is over. The siege has now begun. “The novelty of us not being together, not being able to be with our customers or go to events, is wearing off,” says Doug Weaver, founder of sales training consultancy The Upstream Group. Instead of face-to-face trainings and […]
Mike Law, president of Dentsu Aegis Network’s Amplifi, is thinking hard about what entertainment advertising this year might look like, with production and live events on hold. “You want to have some understanding of what that supply actually is,” he says. “We don’t want to commoditize this to just being about, we’re buying something and […]
Travel is the backbone for many business categories, including entertainment, events, hospitality and food and dining. But that backbone is broken right now, and may never fully recover. Rafat Ali, founder and CEO of the travel industry publishing company Skift, has his finger on the pulse of the travel industry. It was three years after the 9/11 attacks […]
Sir Martin Sorrell thinks the term “social distancing” could use a rebrand, since we’re actually communicating more than ever, albeit virtually. “I think social distancing is not the right way of putting it,” he says. “It’s physical distancing.” As founder and CEO of S4 Capital, Sir Martin is keeping an eye on his 2,500 employees […]
