Brands are avoiding “coronavirus”-related keywords like they’re the actual coronavirus. And in times like these, it’s up to the buy side to start an open conversation about brand safety tolerance, said GroupM executive Oscar Garza. “It’s understandable some brands don’t want to be associated with tragedy, but at the same time, news is news,” he […]
Like all of us, marketing veteran Laura Desmond is navigating the new rules of the video call. In this installment of AdExchanger’s “Social Distancing With Friends” podcast series, she shares her thoughts on the emerging rules of remote collaboration. “The level of intimacy is actually pretty high, but I also find that my energy is […]
When Rubicon Project and Telaria announced their merger in December, the coronavirus was only just beginning to raise flags in Wuhan, China. Three months later, the deal is officially done – the merger closed on Wednesday – and Michael Barrett, CEO of the combined entity, is adjusting plans for the integration and product road map. The companies […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. The scale of economic losses from the coronavirus pandemic are directly related to earlier missteps, says Insider Inc. CEO Henry Blodget. “The United States […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. The coronavirus pandemic will create far-reaching economic ripples across the advertising industry, says Watson Advertising CRO Jeremy Hlavacek, who’s currently working double-duty while homeschooling […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Three months after being named CEO of […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Regulation is bringing much needed changes to the digital advertising landscape, but with it comes functional decline. This week on AdExchanger Talks podcast, Programmatic Advisory CEO Wayne Blodwell discusses how the General Data Protection Regulation (GDPR), California Consumer […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.Accenture Interactive has grown massively in the 11 years since its founding. Accenture Interactive has grown massively in the 11 years since its founding. The agency division of consulting giant, Accenture has annual revenue of $10 billion and is […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Gabe Rogol, CEO of B2B marketing platform Demandbase, gives an update on his company and the account-based marketing (ABM) trend. ABM tracks closely with programmatic advertising. Both disciplines emerged about 12 years ago […]
