Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company’s […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design, […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital. […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted, much of it wondering about the negative […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading […]
Cadillac’s Melissa Grady is living proof that the CMO role is changing. Grady rose through the ranks at several auto, insurance and tech brands before landing at Cadillac as head of performance. One year later she was CMO, advancing a cutting-edge data strategy. This week on AdExchanger Talks, she explains her rapid rise and Cadillac’s […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If you’re looking for proof that advertising can be a force for good in the world, look no further than the Ad Council. The non-profit draws more than $1 billion in donated media annually, and creatively its work […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, CEO Pete Kim describes the origins of MightyHive, the programmatic media services company that was acquired by S4 Capital in 2018. Today, MightyHive is known as a programmatic adviser to Google clients, but […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If Mark Zuckerberg represents the core product strategy at Facebook and Sheryl Sandberg is the company’s public face, then Chief Revenue Officer David Fischer is the money guy – ringing the cash register day in and day out […]
