In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP of […]
Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s […]
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think the Google-owned video network remained the single largest platform for political video dollars (aside from TV networks), despite Facebook’s meteoric rise. “YouTube is the second most trafficked site in the US, so it played a […]
As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal Trade […]
“AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising. Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. Put […]
Ad tech companies flocked to Washington, DC, during the recent election cycle in pursuit of political ad budgets, but many were disappointed. Rocket Fuel was the most aggressive newcomer, adding approximately 15 people to its DC office for political business development beginning last summer. But the company dismissed most of those hires in the week […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. One year ago, AdExchanger published an article focusing on the number of digital vendors moving into the political and public affairs market. The pivotal quote: “The […]
It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any way once they’re within a roughly 100-foot radius of a polling location. But sophisticated location-based mobile advertising has exposed a loophole in those laws, wherein campaigns target mobile ads to people while […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. The idea of a third-party vendor is nothing new, especially as new technologies are developed and attention spans shrink. Every day, more options materialize to […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Balabanov, account director at AOL. If we treated political advertising the same way we treated consumer advertising, we’d pull wide swaths of demographic data – female, 18-34 years old, educated – and spray them with […]
