While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Richard Hall, vice president of TV strategy at Videology. In the classic time-travel film “Back to the Future Part II,” Biff, the delightfully evil antagonist, uses a sports almanac from the future to place surefire bets […]
Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players. Of the more than $1 billion analysts predict candidates and super PACs will spend online this election, “half will go to Facebook and Google, Pandora – those are the big ones – and Twitter,” said Jordan Lieberman, politics […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Walking into a store knowing what you want to buy and then having a sales rep pitch you on the exact product you’ve already decided on […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of […]
As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Political and public affairs digital buying is exciting, dynamic and terrifying. There is real innovation and gifted salespeople, and the two do not necessarily overlap. There […]
The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Kevin Tan, CEO at Eyeota. With elections season heating up in the US and Australia, political candidates have their eye on the prize. But opinion polls are confusing and occasionally inaccurate – something that we can […]
Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. “I’ve always felt it was overrated,” […]
