“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Perhaps you have heard the news – there is an election this year. Whether it’s from your Facebook feed being flooded with the hottest of hot […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Monica Seebohm, national director of politics and advocacy at Tremor Video. At the Campaign Tech East conference two weeks ago, much of the conversation focused on whether or not the 30-second TV ad still works for […]
Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Andrea Duggan, vice president of media sales at Gamut, a division of Cox Media Group. In each election cycle, every vote matters. In this particular cycle, where party support has been split between two or more […]
It’s been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s […]
When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise […]
Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Google see real challenges with the system. Those challenges include inventory scarcity, placement transparency and auction dynamics that don’t match up with brand spenders. Publishers who are hankering for political ad spend don’t always have […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We have all heard about the Democratic Party’s skill with data, and there is no doubt the Obama campaign’s masterful use of first-party registration data to drive […]
Google, Facebook and Twitter have become powerful platforms for political candidates, and each has earned a line item on every campaign’s media plan. But it may require another election cycle before smaller players can break into the big time. In 2015, Borrell Research predicted $1.1 billion would be spent by political buyers on digital media […]
