“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Horn, senior vice president and chief analytics officer at Resonate. In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% […]
In campaign speeches, TV appearances and public statements, Donald Trump frequently boasts about his campaign’s low ad spending. “I’ve spent no money and I’m No. 1,” he said recently on the “Today” show. “Other people have spent tens of millions of dollars and they’re floundering and doing poorly.” Unfortunately for his opponents, this statement – […]
“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Mitch Dunn, senior vice president at Empower MediaMarketing. Facebook as marketers know it is about to change, and we have super PACs to thank. Due to the increasing prominence of super PACs, political fundraising is […]
Political campaigns and causes trust their media dollars to strategists who share their ideological vision. Despite that seemingly immutable fact, commercial tech is opening up more opportunity by assuming the role of vertical partner to political vendors as a side-long way to access new budgets. For the past year, Rentrak – recently merged with comScore […]
“AdExchanger Politics“ is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Eric Berry, CEO at TripleLift. The political season is upon us, for better or worse. Cue the typical debates, false controversies, real controversies and, of course, ads. But the 2016 presidential campaign is unique because […]
In 2012, President Obama’s campaign spent about $112 million on digital media, which was divided among many media companies and some ad platforms. According to Nate Lubin, who was the campaign’s digital director and earlier this year left his position as director of digital strategy at the White House, “We got pitched by I don’t […]
Republican presidential hopeful Dr. Ben Carson has been surging in the polls, by a strict reading the only current rival to Donald Trump. Carson has approached the election from a fundamentally different perspective, said Ken Dawson, president of Eleventy Marketing Group, which received more than $400,000 from the Carson campaign for “web services” in the […]
