The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm elections now in the bag, how well did the pre-election surveys match Tuesday’s results? Pretty well, actually. Public polls and data aggregators like FiveThirtyEight were, broadly speaking, closer to the mark in 2018 than they […]
With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried that liberal candidates have squandered opportunities by siloing digital media and failing to adequately spend online. Conservative groups account for seven of the ten highest-spending political advertisers on Google and Facebook, according to data collected […]
Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more attention to digital media than that of Democrat Beto O’Rourke, a Texas congressman running for Republican Ted Cruz’s Senate seat. No candidate this year has raised more money online or spent more on Google, Facebook […]
Far from Silicon Valley, in a lecture hall at George Washington University Law School on an overcast day in Washington, DC, the clouds are gathering for big tech. On Thursday, the Federal Trade Commission held the first in a series of public hearings running from now through November focused on a wide range of consumer […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. As the candidates, PACs and parties lean into the remaining 50-odd days before the midterm elections, media budgets are coming into focus for both television and digital. But a mixed ad […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Chris Nolan, founder at Spot-On. Regulations such as the EU’s General Data Protection Regulation and California’s Consumer Privacy Act have focused a spotlight on consumer data privacy. But there’s another conversation that needs to take place […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. Political parties and their leadership pick winners and losers – when they legislate and, especially, in how they allocate resources to candidates running for office. The idea of picking winners and […]
Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how. Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill. On the flip side, […]
It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment again as they did during the 2016 presidential election, said Nathaniel Gleicher, Facebook’s director of cybersecurity policy. Yet, despite the persistence of false news and misinformation on the platform and likely efforts by bad actors […]
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections, as the social platforms try to forestall the malicious electoral interference they enabled during the 2016 election. Facebook began archiving electoral and issue-based ads in May, so any ad by an active candidate or featuring […]
